Wednesday, September 7, 2016

Promoting Your Book(s) Without Driving Away Readers (#guestblog #pnr #socialmedia)


Marketing quote


By N.N. Light (Guest Author)

You’ve just published a book. Congratulations! You’ve done something that many have tried and few have succeeded. Give yourself a pat on the back… then put on your thinking cap. It’s time for the next step: promoting your book.

Book promotion is something most authors dread. I get that and I’m here to help. Being an author myself, I know how overwhelming it is to sell and market your book. In today’s publishing market, both traditional and indie authors are expected to promote and be active on social media.

Lisabet asked me to share some book promotion tips with you today. Who am I? My name is Mrs. N and Im the co-owner of N. N. Light Author Promotions. Im a social media marketer by trade and I have the social media reach of over thirty-million. Ive been in the book industry for over twenty-six years and I specialize in matching books to readers. In addition, Im the author of three books (with more on the way) and I firmly believe in authors helping authors succeed.

Below are my three tried-and-true tips to promoting your book(s) without alienating readers. The key to effective book promotion is to balance selling of your wares and connecting with your followers/readers.

Tip #1: Be a real live person. 

In the digital age, robots and automation are everywhere. Dont be a talking billboard on social media. Dont scream at the top of your lungs,BUY MY BOOK! BUY MY BOOK! BUY MY BOOK!Instead, connect with your followers and take an actual interest in their lives. Say hello and talk about things that interest you.

When I first joined Twitter, I had no followers. I started following people who shared similar interests. I soon had a following and made connections. I built a trust with my followers and laid a foundation that’s more valuable than money. Sure, it was a slow process but these same followers are still with me today.

Love to bake, shop, hunt, travel or another hobby? Talk about it online. Intersperse news about your writing and books with what you like to do in your free time. Your following will soon grow and readers will connect with you, the person.

Tip #2: Pick three social media outlets and be consistent.

Every day, a new social media outlet pops up. Its hard to keep up. I mean, who has time to tweet, pin, facebook, tsu, post pics on Instagram, etc.? I surely dont. Readers want consistency so heres my advice: pick three social media outlets that work for you. For me, its my blog, Twitter and Pinterest. I post to my blog every day (Monday through Friday), tweet 24/7 and add pins to my Pinterest boards at least once a week.

My followers know if they want to connect with me, the first place they do it is Twitter. Its my go-to platform and Im always on there. Im a social butterfly and I love how Twitter is like a global social club. I meet people from all over the world, get news I cant get elsewhere and connect with people Im interested in. I can share my thoughts on a topic without having to explain myself. If I have news to share (whether personal or professionally), it goes out to my followers and even strangers (when I use the right hashtags).

My blog is my secret weapon. Secret weapon? Yes! Every day, I create new content online and Google grabs it, sorts it and ranks it. Through SEO (Search Engine Optimization), I’m able to help Google get my writing into the hands of readers. Since I started blogging, my followers have sky-rocketed.

Authors underestimate how powerful a tool a blog is. Not only can you have one place where you can promote your book(s), the more you write, the higher your blog gets ranked by Google. Think about it for a second. Every time you post something on your blog, your writing goes out into the world. If you post twice a week for a whole year, that’s 104 sales pitches for you as a writer and author.

Sales pitches?

Yes, sales pitches. Each time you write a blog post, it’s a sales pitch for someone to read, secretly disguised as an inspirational thought, writing tip, recipe, book review, vacation memories, holiday remembrance, etc. Someone who’s never heard of you will run across your blog post and read your writing.
What happens next will be up to your writing. If your writing inspires/moves the reader, they’ll comment, follow your blog or even check out your book(s).

The best thing about using your blog to showcase your writing is that it’s absolutely free. It doesn’t cost you a thing and the results will astound you.

Remember one important thing about social media: be consistent. No matter what social media platform you use, be consistent. You don’t have to post every day like me. Find what works for you and do it. If it’s only once a week or once every two weeks, that’s fine. Just let your followers know what the schedule is so they’re in the loop. If they think you’ve abandoned them, they’ll leave and won’t come back.

Tip #3: Use graphics in your promotion.  

Studies show that 76% more readers will click-through to check out your book(s) if a graphic/photo accompanies your blog posts/tweet/update. Readers are visual creatures and one way to pique their interest is to create a quote graphic.

Find a compelling quote that will draw readers in. Create a graphic using one of the many software applications available (Photoshop, Adobe, Canva, etc) and save it to your computer/device. I have a folder with all the graphics I’ve used for my books so it’s easy to post to Twitter/Pinterest/Blog.

I can’t stress this enough, use graphics in Twitter and on your blog. Trust me, you’ll get more readers intrigued with a visual aid than by saying you have a book for sale.

Like the graphic states at the top of this post, it all comes down to trust. Readers will be more likely to buy your book(s) if you have established a connection and they trust you. I’ve built trust as an authentic author/blogger/reviewer and readers trust me when I tell them something is great.

I hope these tips have helped you to see that book promotion is not only essential but fun, too. You’ve done the hard stuff, writing and publishing the book. Promotion is sharing your writing with the world while building your brand.



Title: Princess of the Light
Author: N. N. Light
Genre: Paranormal Romance
Release Date: September 2, 2014


Mary's the Princess of the Light but her only hope is to make a pact with her enemy.

Mary Miller receives a startling visitation from Gabriel, the Messenger of God. The Archangel reveals an astounding truth--Mary is the Princess of the Light and even more amazing, her destiny is to battle Lucifer's army of demons and restore the balance of good and evil on Earth. It's getting harder to fulfill her new role and keep her identity secret while juggling her personal life, and when Than, Lucifer's second in command, amps up the attacks on her, she knows she needs help.

Joe Deacons is everything she's ever wanted in a man. And as providence would have it, in a moment of great need, he's the Warrior of Light--the one who can help her defeat the forces of darkness.

Not so simple when they confront Lisbeth, a demon hell-bent on usurping Than and Lucifer himself. When Lisbeth wages war and several innocent people die, Mary must form an alliance with her enemy in order to destroy her. But will this be a grave error or the choice that saves their world?

Special Sale!

During the month of September, Princess of the Light is on sale for the super-low price of $.99 USD. 100% of the proceeds during this time will go directly to our local food bank to help feed children and families in need. This is the first time Princess of the Light has ever been this low and who knows when it will be this low again.


Book Cover Graphic Artist Credit:
Illustration : streamy digital
Model : VictoriaAndrea
Photo : shutterstock/depositphoto

Excerpt

I sunk into the water, and let the suds and scent of lavender engulf me. The stress of the day finally began to melt away.

My body jolted.

I was in the middle of the desert. There were grass huts and women with hajjis walking quickly around me. Something whizzed past my ear, and a deafening explosion rocked me off my feet. I instinctively curled my body in a fetal position.

I listened for the screams to start, but it was eerily silent. I glanced around, but all I saw was water.

I was still in the bath. What had just happened? Was that a vision? Had I fallen asleep?

My headache was a dull thud now.

A knock on the washroom door made me gasp. I sat upright in the tub and heard my roommate, Amber, call in, “Mary, are you okay?”

Yeah, I’m good. Just must have fallen asleep.”

Hey, Amber, what time is it?” I looked down at my pruney fingers and wondered how long I was in the tub.

Amber said, “It’s five thirty.”

I leaned forward and turned on the hot water. The bath water had gotten cold while I had drifted off.

I leaned back as the warm water ran over my toes and closed my eyes, wondering what I should wear tonight. I wanted to look beautiful for Joe. I began to picture every outfit in my closet, and tried to imagine his reaction to it.

A shiver ran down my back and I faintly hear the water splash over the edge.

I opened my eyes and tried to scream. All that came out was a reverse gasp, and I pulled my towel in to cover my body.

A small child appeared in the tub. He couldnt be older than five. Blood ran down his face, and his body was covered in sand mixed with congealing blood. He was clinging to my towel and I didnt know whether to let go of it or yank it back from him. His dark hair was wet with fresh blood. My heart filled with sadness and I quit trying to scream.

As I clung to my own towel, I didn’t know what was happening or what I should do.

The little boy raised his head and more sadness poured into my heart. His eyes were dark pools of grief and despair. They pleaded with me, begging me to help.

How? I mouthed silently.

I jumped when he began to move slowly toward me. He lifted one arm and spoke in a language I didn’t recognize. I knew I didn’t know exactly what his words meant, but I knew what he was saying: He was hurt and needed help.

The closer he came, the more my fear eased and the pain increased. He reached for my arm. His hand was bloodied, and it sent a jolt of electricity and agony throughout my body. I tried to pull away, but his grip was locked on my arm. His eyes turned black and murky, and a voice not his own spoke.

Princess, help my people,” it said.

I shook my head.

Let go!” I tried to scream again.

The little boy disappeared, and I jumped out of the bathtub, wet towel still wrapped around my body, and crumbled to the floor. The blood was smeared all around me, and I looked at my arm. The blood was still there, too.

I whimpered, scrubbed at my arm until it was raw, and yet I could still see the blood.


Buy Links









Goodreads:

About the Author



N. N. Light is the husband-wife writing team, commonly known as Mr. N and Mrs. N. Mrs. N. has been creating stories ever since she was little. Her grandfather remembers when she was two years old, she would stand at the top of the stairs and tell him a story filled with emotion (and in a language foreign to him) with her hands on her hips. Let’s just say she was a born storyteller.

They’re blissfully happy and love all things chocolate, books, music, movies, art, sports, trains, history, cooking and baking. Their mantra is to spread the Light.

Most of the time you can find them on Twitter or getting new ideas on how to spread the Light on Pinterest. They’re a proud member of ASMSG, Independent Author Network and Marketing for Romance Writers.

In addition to being authors, they’re also book promoters/reviewers, social media marketers/influencers and the owners of N. N. Light Author Promotions. They both love books, have ever since they were young. Matching up books and readers is something that gives them great pleasure.

100% of the proceeds of Princess of the Light go directly to food banks (US and Canada) in order to feed the hungry and help those in need. With only 7,500 books sold, N. N. Light will be able to set up a monthly endowment for the local food bank.

They’d love to connect with you either via email or via these various social media sites:












2 comments:

Lisabet Sarai said...

Excellent advice, N.N. I particularly agree with your comments about choosing just a couple of social media outlets. I've been really pleased with Twitter and Triberr. And I've always blogged. But I'm not even ON Facebook, Pinterest, Google+ etc.

I barely have time to keep up the media I'm focusing on.

Hope the birthday sale brings in lots of new readers!

N. N. Light said...

Thank you for allowing me to share what I've learned about book promotion and the book sale with all your followers. I hope it helps you and your followers.

I had to laugh when you said you're not even on Facebook. We're not either but for different reasons (privacy concerns). You should see some of the responses when we tell fellow authors we're not on Facebook. You'd think we just grew three heads or something. lol!

Thank you for the support, Lisabet! It means so much to us.

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