By Shelia M. Goss (Guest Blogger)
The relationship between a writer and a reader can equate to a love affair. First it’s the courting period. Before the first date, the writer must introduce themselves and their book title. The title should be catchy; something easy for the reader to remember. Don’t be shy. Tease the reader with a short synopsis about your book.
If you’re feeling risqué, now would be the time to flirt a little by allowing the reader a sneak peek of the book by offering a chapter excerpt on your website.
Once you get the reader’s attention, put your best foot forward and make sure on one of your dates you show them an eye-appealing book cover for your new book. If you don’t have a book cover yet; don’t fret; the reader is not going to turn you down just because you don’t have the cover yet. In fact, with a catchy title and unique premise, readers will be salivating at the mouth to see you unveil your cover.
While building up a solid relationship with the reader, make sure you keep communication open. Communicate your release dates and where your books will be sold. Communicate with your readers through one of the many social networks. At the very least, try to return all of your fans emails—even if you only say two words—Thank you.
Readers, just like lovers, like gifts. Don’t hesitate to offer prizes for purchasing your book. Don’t forget about your faithful mailing list subscribers either. I know it may be hard when you have so many potential lovers, but you must treat each one as if they are special.
Also remember just like you, readers love others; so there’s no need to hate. There’s enough love to go around. Cross-promote with other writers and reach more book lovers.
When the “release” date finally arrives, don’t be shy. Don’t hesitate on letting your devoted fans know as well as family and friends. Enlist their help in spreading the word.
After courting the reader, the reader decides if they will take you up on an exclusive relationship for X amount of hours by purchasing and reading your book. When the reader picks up your book, they are expecting to be taken on a journey. Let the journey be enticing and enthralling so that your book lover won’t hesitate to tell their friends about the great love they’ve found in your book. In the book love fest, the more the merrier and the pleasure you’ll get from hearing about a book club selecting your book is immeasurable.
If you build a solid relationship with your readers, they will look forward to your next release. Continue to learn ways to improve your techniques and hopefully with each book release, you will gain more lovers.
Shelia M Goss is the national best-selling author of six multi-cultural romance books: Hollywood Deception (April 2010), His Invisible Wife, My Invisible Husband, Roses are Thorns, Paige’s Web, Double Platinum and three young adult books: The Lip Gloss Chronicles series: The Ultimate Test, Splitsville, and Paper Thin. For more information, visit her website: www.sheliagoss.com or www.thelipglosschronicles.com.
Hollywood Deception by Shelia M Goss
Two friends, one woman, and one deranged fan. Former supermodel and talk show host Hailey Barnes has a knack for catching her guests off guard with difficult and personal questions. Her tough interviews have earned her a Daytime Emmy, but while her professional life is at its peak, she’s not satisfied with her personal life. Hailey wants what she can’t have, and that’s her ex-college sweetheart’s hand in marriage. Her on again/off again relationship with Trevon keeps her name in the tabloids, and that works for her, until she receives a wedding invitation in the mail—inviting her to Trevon’s wedding to another woman. He’s ready to settle down, just not with Hailey. Besides dealing with a broken heart, the ex-supermodel is dealing with a deranged fan who has resorted to sending her disturbing mail at her Hollywood studio and her home. Hailey decides to use the opportunity as a quest to convince Trevon she should be his bride. Trevon and childhood friend Garrett Morgan are co-owners of GT Securities, a security firm that caters to celebrities. Hailey’s plan backfires when Garrett heads her case instead of Trevon. When ex-playboy Garrett starts developing feelings for Hailey, Hailey’s life becomes even more complicated. As Garrett investigates, all evidence points to the person Hailey least suspects. With fans like this, who needs enemies?
Available in stores everywhere or online.