Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Thursday, March 2, 2017

Is Diversity a Liability? (#diversity #amwriting #branding)

PuPu platter


If I were looking for a logo, I might choose a Pu Pu Platter.

Do any of you remember those pseudo-Polynesian appetizer assortments, complete with the fiery wrought-iron cauldron in the middle to heat up all the finger food? Do they still exist? When I went searching for images on my favorite stock photo site, I came up with zero hits. Are PuPu Platters totally passé? Have they gone the way of granny glasses and lava lights?

Modern concerns with healthy eating have probably played a role in the platter's demise. It's difficult to imagine a more fat-and-cholesterol intensive repast than the traditional fried wonton, crispy egg rolls, barbecued spareribs, battered giant shrimp, cheese-filled crab puffs, and all the other delicacies that might show up ranged around the flaming Sterno. One PuPu Platter can undo weeks of toil at the gym.

But God, how I loved them! Indeed, I recall that on my first real date, my companion (with whom I was highly enamored) ordered us one. This may explain my lingering fondness; PuPu Platters are somehow mixed up in my mind with sex. (Not that I had sex on my first date, of course, but a teenager's hormones color everything in her world). And there are some similarities, after all. A PuPu Platter is decadent, all luscious flavor with little food value. You devour the components with your fingers and lick off the juices afterward. And you can't eat one all by yourself. PuPu Platters are made to be shared.

The real attraction for me, though, is variety. (I also adore mezze plates – Middle Eastern appetizer assortments.) A taste of this, a hint of that, never enough of any one dish to be bored – that's what I love. Diversity is my ideal in life. I want to sample a wide range of different experiences, rather than being forced to choose one dish, one path, even one person – although I have been married to the same guy for more than thirty years. (He likes variety, too.)

As a reader, I also seek out diversity. Anyone who scrolls through my books on Goodreads will find plenty of erotica, true, but also romance, mystery, science fiction, fantasy, classics, historical novels, biographies, plays, poetry, a bit of almost everything. If you focus in on the erotica, you’ll see I read and review work ranging from extreme hard core BDSM to sweet vanilla. I read and enjoy gay, lesbian, bisexual and multi-partner fiction – contemporary, historical, futuristic – really, whatever I can get my hands on.

Most authors write what they like to read. Hence it's not surprising my books are all over the map. At this point I’ve published nine novels (defined as works over 50K words). Two are gay erotic romance – one paranormal, one sci fi. One is M/F and F/F erotic noir. One is M/F paranormal. One is steampunk BDSM paranormal ménage. My first three are even harder to classify, offering a bit of everything, from a sexual perspective – from exhibitionism to enemas – with many assortments of gender and in one case, a parallel historical subplot.

I’m proud of my books. I like the challenge of tacking new genres as well as new forms. However, lately I’ve started to believe that diversity can be a liability to an author’s career. When someone asks you what you write, “almost everything” may not be a strategic answer.

Think about the authors whose names are household words. Steven King writes horror. Anne Rice writes paranormal. P.D. James writes (or wrote) mysteries. James Patterson writes political thrillers. Nora Roberts writes romance. J.K. Rowling writes fantasy. (Remember how nasty the critics were when she published her realistic contemporary novel, A Casual Vacancy?)

I couldn’t think of any really popular writers whose books vary as much as mine do, from one to the next.

Meanwhile, my favorite authors are the ones who can write anything – and do. M.Christian comes to mind as maybe the best example. I’ll devour anything by Kathleen Bradean/Jay Lygon. Jonathan Lethem’s wild imagination produces something different in every offering. And though I haven’t read anything by him in a long time, John Barth used to delight me with every book I read. I never knew what to expect – and that’s the way I liked it.

Of course, in answer to the question, “what do you write?”, I could say “erotica”. That doesn’t pin things down much, though. Some erotica readers are pretty picky about the themes and topics they want to read. I know people who find anything other than BDSM fiction totally boring. Others have complained they can’t find hot vanilla M/F stories anymore. The segment of the erotica market that’s reading primarily for arousal wants stories that push their particular buttons. Someone who gets off on water sports isn’t interested in femdom. And so on.

Anyway, the “erotica” answer isn’t strictly true. I also write erotic romance, which has a different audience. I’ve been told in no uncertain terms by some erotica readers that my stories were too tainted by romance. Meanwhile, I’ve had romance readers shy away from my work as “too hot” and “too much like porn”. I’ve considered adopting a new tag line: “Too raw for romance, too sweet for smut.” (I’m only halfway joking.)

I guess I have to accept the fact that the majority of readers does not value variety to the extent I do. Instead they are seeking predictability – the antithesis of enjoyment, from my perspective!

This is a bit depressing, if I allow myself to dwell on it.

Am I willing to focus on one sub-genre in order to become popular? If I were making my living as an author, I think I’d have to. Fortunately, I have the luxury of writing what I feel like – of indulging my love of diversity.

Now all I have to do is find readers with similar tastes.

Anyone care to share a Pu Pu Platter?


Thursday, June 30, 2016

All of the Above (#variety #branding #erotica)

1. What's your favorite ice cream flavor?
a. Vanilla
b. Coffee
c. Pistachio
d. Butter crunch
e. All of the above.


2. Who's the sexiest guy on the silver screen?
a. Clive Owen
b. Jake Gyllenhaal
c. Hugh Jackman
d. Robert Downey Jr.
e. All of the above

3. What's your favorite genre?
a. BDSM
b. M/M
c. M/M/F
d. M/F/M
e. M/F
f. F/F
g. Paranormal
h. Scifi
i. Thriller
j. All of the above...

I don't generally have trouble making decisions. I don't agonize about things like which car to buy, or which job to accept, or where to take my vacation. I gather the necessary information, weigh the advantages and disadvantages and choose the alternative that seems to offer the best balance between the pros and the cons. I'm convinced that there are no wrong decisions in any case. Each choice will send the path of my life off into a different direction, but I have a strange confidence that any direction will have its satisfactions and rewards.

When someone asks me to choose a favorite in some dimension, though, I find myself stymied. I have two possible answers: "it depends" (on how I'm feeling on a particular day) or "all of the above". Unfortunately those kinds of questions pop up all the time in author interviews. What's your favorite food? Your favorite author? Your most romantic memory? Your favorite genre?

Well, I'm rebelling. I refuse to choose. Or rather, I choose variety. If I had to commit to a single genre (or two), I'd lose the creative spark. Writing would stop being fun.

I'm probably hobbling my writing career by not specializing. I recently penned a blog post about building a brand as author. A brand is based on distinctiveness, quality and consistency. I think I've got the first two components under control, but consistency? No way.

I mean, I like to think that my writing is consistent in its craftsmanship. But I've written pieces in practically every genre, with every combination of genders and orientations. I like to mix things up. My first novel includes M/F, M/M/, F/F, and M/M/F/F scenes, as well as a scene that I can't express using short-hand that involved three guys and one woman. In one book.

I've written contemporary, historical, paranormal, noir, even comedy. I haven't written any chick lit—yet—but I've got several chapters of a 1950's satire. I've written about vampires, monks, millionaires and bums. One of my favorite ideas (which I haven't pursued because I suspect I won't be able to sell it to anyone) involves a romance between a woman and a hermaphrodite.

If my main goal were to sell lots of books, I'd have to settle down and choose one content configuration that would define "Lisabet Sarai" for my readers. Most likely I'd choose BDSM, a genre which pushes my personal buttons. But would I write M/M BDSM? M/F? BDSM ménage? Each sub-genre has its own dedicated readers. Choose one and I lose the rest.

I can't seem to even get my mind around writing a series. Once I've written one book about a set of characters, I'm eager to move on to something different. I want to stretch my abilities, exercise them by staking out new writing territory. Right now, for instance, I'm roughing out the plot and characters for my first sci fi romance. I'm also turning over some ideas for an erotic mystery.

So I guess "Lisabet Sarai" is unlikely to become a household world. You can't package me into a soundbite. My tagline is "Imagination is the ultimate aphrodisiac". It identifies the main constant in my work, my fascination with sexual desire. Beyond that, anything goes.

What's my favorite genre? All of the above.