Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, February 5, 2014

Why Ad Agencies Hate Me

By P.J. MacLayne (Guest Blogger)

First, thanks to Lisabet for hosting me today.

Now that Super Bowl and the hype around the commercials are over, I have a confession to make.

I don't care.

I'm not talking about the Super Bowl. I don't follow sports, but the Super Bowl is at least mildly interesting, especially as I live near Denver.

It's the commercials I don't care about.

Let me get something off my chest right away. I HATE commercials. I don't watch TV anymore because of commercials. On the rare occasions when I do watch a show, I get up and find something else to do while the commercials are playing. You'd be surprised how much housework I can get done in a limited amount of time. And my dearly beloved got tired of me picking apart commercials while they were on.

Now, there's a good chance I'll watch on or two of the commercials created for the Super Bowl on YouTube. After all, they tend to be better than your average, run-of-the-mill ad. A few are actually humorous and might make me giggle. But what are the chances that watching any of those commercials will make me want to run out and buy the product?

None. Nada. Zippo.

Because it gets much worse.

I spend a lot of time on a computer. You know all those annoying ads on the tops and sides of web pages? I don't. I mean, I know they exist. But I've trained myself to ignore them, even the ones that flash brightly. I just don't see them. And the chances that I will click on one of them? Zero. Zed.

I've been surfing the Web since the days of dial-up and BBS's. Yes, I'm that old. Not once have I bought anything from an ad on the internet. If I want to buy something, I'll go out and do my research on it, but an ad has never convinced me to buy anything.

I am an advertisers worst nightmare. I am an anti-consumer. But that makes sense, because I'm an old-hippie chick and material goods are not my biggest priority. I'd rather spend money on a camping trip in the mountains or a night out with old friends than some fancy gadget for my kitchen that I might use twice.

With one exception. Books.

I'll actually buy books I see recommended by acquaintances on Facebook or on Twitter. I've expanded into buying books I see on blogs and other websites. I'm pretty open to genre as long as it promises to have a good plot. I use to be one of those people who clung to paper books - I still have two bookshelves stuffed full - but I like being able to buy an ebook from the comfort of my easy chair and and start reading it immediately. I do miss the act of holding a book in my hands and physically turning the pages, but I've learned to be flexible.

Which puts me in an odd place, because I'm going to try to sell you my book now. It's called Wolves' Pawn and it's the story of Dot McKenzie, a lone wolf-shifter on the run, using everything available to her to stay one step ahead of her pursuers. When she is offered a chance for friendship and safety with the Fairwood pack, she accepts.

Gavin Fairwood, reluctant heir for Fairwood pack leadership, is content to let life happen while he waits. Old longings surface when he appoints himself as Dot's protector and becomes more than a friend.

Dot goes into hiding again when her presence puts the pack and her new friends at risk. When those same forces threaten the destruction of the Fairwood pack, it will take the combined efforts of Dot and Gavin to save it. But can anything save their love and Dot's life when she becomes a pawn in a pack leader's deadly game?

And here's a short excerpt from the book. Dot is telling Gavin and his friend Dmitri about her first experiences as a shifter.


She sat on one bed, and sipped her coffee while the two men sat opposite of her on the other.

“First time I shifted I was eighteen. I was running away from my aunt's house for reasons I won't get into. I thought I got a bad cramp, and found myself running faster and easier than I ever thought possible. When I finally got tired, I laid down under a tree to rest. Woke up in the morning miles from home, cold and completely naked. I stole some clothes from a farmhouse to wear home. Had no idea what happened. Thought I was hallucinating or something. Wondered if I should check myself in to a mental health facility.”

“The next time it happened, I was being hassled by some guys when I was walking home after work one night. Got that cramping again as I tried to fight them off, next thing I knew they were running away. Went to look at myself in a store window and saw a wolf.” She smiled. “Freaked me out. When I realized the wolf was me, freaked me out even more. My clothes were in shreds on the sidewalk, but I figured it didn't matter. Got my house keys out of my pocket with my mouth and trotted all the way home. Hoped people would think I was just a big dog. Seemed to work too. Fell asleep in the yard of my aunt's house, and in the morning, when I had changed back to human form, snuck in and got dressed without ever being missed.”

“After a couple more incidents, I realized I had to learn to control the changing before I hurt someone. Plus, I think someone was watching me even back then. So I left my aunt's and set off on my own. Took a lot of work, but I have it mostly under control. Now if I could just figure out who is chasing me and why.”

*****

Sounds good, doesn't it? You can buy it from Amazon right now, from the comfort of your easy chair, or your desk chair, or wherever you might be at the moment, because you have an internet connection. Here's the link. http://www.amazon.com/dp/B00HVDD1G4 (US)

In case you're interested in a little bit about me, here it is. I'm a computer geek by day and a writer by night. I grew up amid the rolling hills of Pennsylvania I love to set my stories in, but I currently make my home in the shadow of the Rocky Mountains. I can be found on Facebook at https://www.facebook.com/pjmaclayne or on Twitter @PjMacLayne.


Saturday, March 23, 2013

Not Your Average Theme Park

By Lara Nance (Guest Blogger)

What if there was a theme park based on the legend of Dracula? And what if it was built in the heart of Transylvania as a way to bring floods of tourists to Romania?

Sound interesting?

That’s the story within the story of my new paranormal romance series, DraculaVille.

What would it be like, you ask?

It would be built in the Carpathian Mountains just outside the city of Sibiu, the capital of Transylvania. The focal point will be a dark castle perched on a craggy hill. The doors open at dusk and it stays open all night. This is a park for adults, not children.

Instead of rides like Space Mountain, you’ll zoom through frightening dark nights, escaping vampires and werewolves. An interactive village will house shops, restaurants and nightclubs, all manned by appropriately frightened and superstitious Romanians, who’ll constantly urge you to leave before something...bad...happens. You’ll never know if the handsome man who invites you to dance is a vampire until it’s too late.

Men can play virtual games fighting vampires and women engage in role-playing games being seduced by them. Want to have dinner with Dracula instead of with the Disney princesses? Just make an appointment and pay the fee. All visitors are urged to dress in Victorian costume for the greatest effect.

Rooms at the castle-like resort will be lit by candles and oil lamps. Tapestries cover the stone walls, and dark elaborately carved furniture features velvet cushions in shades of burgundy and dark green. There are no mirrors...

Sound like a spooky good time? It is. Right up to the minute you realize your fantasy vacation is really a front for Romanian vampires to bring new “blood” into the country.

DraculaVille – New York, is book one in this paranormal romance. Here’s the synopsis of this story:

Super advertising and publicity agent, Talia Quinton, is poised at the top of her career to receive a much coveted job representing the world’s largest advertiser. She’s shocked and humiliated when the account is given to a rival agent with much less experience. Instead, Talia is ordered to come up with a publicity plan to bring tourists to Romania. An account not worth a tenth of the one she’d hoped for.

But she’s not called Talia the Tiger by the New York ad world for nothing. When she discovers a newly made and abandoned vampire named Drake, she takes on the job of healing and grooming him into the face of her new campaign.

Instead of touting the ancient country's rolling hills and historic castles, she turns the advertising world on its head by bringing Romania’s dark past to the center of the presentation. She proposes they build a fantasy themed amusement park/resort for adults called, DraculaVille, right in the heart of Transylvania. And Drake will pose as Dracula, their spokesperson. A vampire pretending to be an actor, pretending to be a vampire.

Talia’s disturbing attraction to Drake is only one obstacle in her path. She soon discovers New York fairly swarms with warring vampire communities and she and Drake have landed right in the middle of their biggest conflict. On top of that, the odd members of the Romanian National Publicity Committee begin making strange demands that keep Talia constantly on the edge of losing the account and her reputation as New York’s most formidable Account Executive.

As a last straw, Talia and Drake are kidnapped by a ruthless vampire gang and forced to fight for their lives as the clock ticks on completing the assignment necessary to retain the DraculaVille account. Their only hope of gaining freedom is to consent to an ancient vampire bonding ceremony. There's one problem. To complete the ceremony, Drake must kill Talia and turn her into a vampire. But despite her unavoidable attraction to the hunky vampire she saved, Talia's not ready to die.

I hope you’ll enjoy this novel and the rest of the series, which will be coming later in 2013. Available now in print and electronic versions on Barnes & Noble, Amazon and Kobo. Audio will be out in the next few weeks at Amazon and Audible. Enjoy! 

Meanwhile, you could will a copy of Dracula Ville, here at Beyond Romance. Just leave me a comment, with your email! 

About the Author


Lara Nance grew up and lived in many cites throughout the South. She loves to write in a variety of genres, but the basis of all of her stories is a great tale that will take you on an adventure of imagination.

If you want to escape and lose yourself in a novel, you've come to the right place. Choose your genre and settle in to be entertained. From thrilling mysteries and steampunk tales, to paranormal romance and adventure, she's willing to explore a variety of compelling stories full of danger and suspense, along with a touch of romance.

Having been on the fencing team in college and now living on a sailboat convinces her that she was a pirate in another life, or possibly kin to Errol Flynn… However, due to the unfortunate demise of the romantic pirates of the past, she lives out her fantasies, thrills and adventures in her stories. Lara loves to weave interesting true historical tidbits into her fiction which invite the reader to explore further after the novel is finished.

Currently docked in Norfolk, Virginia (until the wind changes) Lara enjoys living on her sailboat and spends time reading, of course writing, indulging a variety of artistic endeavors, cooking and sailing with her husband, Joe and their Yorkie, Rio.

Link to Website: www.laranance.com


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