My
reader survey ended on Saturday, and I’ve been poring over the very
interesting results. As promised, I’ll share the highlights here on
my blog. It’s going to take a couple of posts, since there were
more than thirty questions in the survey. Some of the results
surprised me—and
encouraged me.
First
of all, though, I want to thank everyone who participated, and to
congratulate Kelly, who won the grand prize of a $50 gift
certificate. A lucky girl indeed!
I
received a total of 201 responses. Of course this isn’t a random
sample, since I recruited respondents from my mailing list plus asked
my fellow authors (who likely have similar tastes to me, and write in
similar genres) to publicize the survey. On the other hand, out of
the 170 odd people who included their emails, I’d say at least a
third were unfamiliar. Also, in answering my open-ended question
“What’s the first thing you think of when you hear the name
‘Lisabet Sarai’?” quite a few people said, “Nothing. I’ve
never heard of you before.”! So I clearly did reach some new
readers.
The
first two questions asked “On average how many books do you read
per month?” and “On average, how many books do you buy per
month?”
Here
are the summary results:
Read:
average 11.7, minimum 1, maximum 75
Bought:
average 10, minimum 0, maximum 145
(I’ve
got to figure out who is buying more than 100 books per month, and
get them on my list LOL!)
In
later questions, some readers indicated they only borrow books from
the library or download free books, but on the other hand it seems
the some people have a serious backlog of books they’ve bought but
not read yet! This agrees with answers I’ve gotten on smaller and
less formal surveys. Some people have told me that they’re really
losing ground, with hundreds of unread books in their stack.
Good
for authors, of course...
I
then asked where they got most of their books. Up to three sources
could be selected. Here’s a summary of the results in graphical
form.
Amazon
dominates, but it’s nice to see that physical bookstores are still
holding their own, and both Barnes & Noble and All Romance have
their fans. This question had an “other – specify option”, and
I received quite a few responses, including Bookstrand, Audible,
Harlequin, free books for reviews, free book offers, library sales,
etc.
Publisher
websites get more attention than I'd expected, more than B&N. I should probably have asked which publishers.
I
should mention that a few readers said they would never buy
anything from Amazon. And in a later question about factors
influencing purchase, several respondents said that where the book
was available made a significant difference.
For
the next question, I asked what fraction of the books they read were
ebooks. For this population, e-reading clearly dominates print
(though obviously some people are buying print as well, and about 8% are print-only fans).
The
majority of people reading ebooks do so on dedicated devices like a
Kindle or Nook, as shown in the following graph, but other mobile devices and even laptops still have some adherents.
Next
I tried to get a handle on what lengths people preferred. I asked
them to rate a set of lengths, from the ones they liked most (rated
1) to least (rated 5). Despite what some people have claimed about
the attention span of today’s readers, longer works tend to be
preferred—though every
length has some adherents. Short stories are the least popular, followed by boxed sets.
| Length | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Short stories (fewer than 20 pages) |
8.63% | 11.68% | 8.63% | 23.86% | 47.21% |
| Novellas (between 20 and 100 pages) |
6.09% | 15.23% | 34.52% | 36.55% | 7.61% |
| Short novels (between 100 and 200 pages) |
15.23% | 37.56% | 27.92% | 13.71% | 5.58% |
| Long novels (more than 200 pages) |
61.93% | 15.74% | 7.61% | 11.17% | 3.55% |
| Boxed sets or collections (multiple novels per set) |
8.12% | 19.80% | 21.32% | 14.72% | 36.04% |
One
issue that concerned me was whether my results would be skewed only
toward people who read erotica or erotic romance. So I asked what
percentage of the books they read fell into these categories.
The
mean was 67.2 percent—so yes,
erotic work is popular—but the range was huge, from a minimum of 0
to a maximum of 100. (The standard deviation, if you know what that
means, was almost 30.)
My
personal answer to this question would probably be about 50%, by the
way.
The
final set of results I’ll share in this post have to do with the
importance of various factors in determining a reader’s enjoyment.
I’ve read some comments by readers (especially erotic romance
readers) that suggested all they really care about are the
characters. Certainly, the respondents in the survey find that
characters are critical as shown in the graph below.
In
the past, I’ve felt quite discouraged by this. In my own work, I’m
at least as concerned with providing an original premise and an
engaging plot, as well as with the clarity, beauty and emotional
impact of the writing itself. (I seek these as a reader, too.)
However, I have worried that readers don’t really care about any of
these things. Based on the results of the survey, I’m wrong.
Plot
is as important as characters. More than fifty percent of respondents
find that creativity or originality strongly affects their enjoyment. And a
whopping seventy five percent say style is very important!
I
believe that a significant subset of the respondents were authors
(who obviously would respect and value writing style). Still, I have
to say I’m quite relieved. When I read some of the (pardon my
French) crappy writing published these days, I worry that all the
effort I put into my work will have zero effect on readers.
Clearly
that’s not true. Of course, this doesn’t say anything about
sales...!
Anyway,
that’s enough for now. I’ll continue my discussion of the results
next week.
