By Barbara Edwards (Guest Blogger)
I took an on-line class about promotion and found I needed more to understand about blogging. I decided to list what I think it takes. So…
Are you nervous or new to using the 'Net for promotion? What’s the big deal? Ask a few people to be your guests, announce it on-line and let the people come. Hah!
If it were that easy, I’d be doing it with a wide audience of devoted fans. So I have given the method some consideration. Decide what you’ll blog about. Stick to one area or theme. Writing topics are wildly popular, as are guest interviews, not so much personal experiences. Since my book Ancient Awakening was released, I’ve been interviewed on a number of blogs and have strong opinions on the process.
Here’s what I’ve seen work:1. Set-up a calendar you can live with. Blogging takes a commitment you need to fulfill to keep followers.
2. Decide if you will provide interview questions or have guests write on a chosen topic. Or both. Make it interesting to you. Readers can tell.
3. Ask for guests from various loops. Have a specific list of what you need from each guest. Live chat? Answers to comments? Announcements to her loops, family and friends?
4. When someone responds to your invitation, check her/his website. Specific questions raise interest and show you’ve done your research.
5. Schedule a date.
6. Send the questions. Ask for photo and/or cover.
This is where it gets sticky. The guest needs to respond in a timely manner so you can get the posting ready. If the post is not returned promptly, send a reminder. Check the text before you post it. I've been surprised at the number of misspelled words I've found or images I couldn’t open.
7. Send your blog address to your guest a week before posting. This can serve as a reminder, too. Suggest she write a cute invite or tell her what you intend to use. Remind her you expect answers to comments, promo, whatever.
8. The day before the guest appearance, send your promo to your guest so she can forward it to her contacts.
9. Post the blog. Send out your own promo. Remember to say thank you to your guest. Check the comments. A number are often aimed at the blog host, not the guest. I think it’s polite to respond to each one.
10. Keep a file. I didn’t do this and wish now that I had hard copies.
Visit my website http://www.barbaraedwards.net
Ancient Awakening by Barbara Edwards
Paranormal, strong romantic elements, sensuous
Available from Wild Rose Press.
Police Officer ‘Mel’ Petersen investigates a death only she believes is murder. By disobeying direct orders from the Rhodes End Chief, she risks her career to follow clues that twist in circles to her backyard and lead the killer to her.
Her neighbor Stephen Zoriak is a prime suspect. Steve worked for a major pharmaceutical company where he discovered a weapon so dangerous he destroyed the research. He was exposed to a dangerous organism. He suspects he is the killer and agrees to help her find the truth.
In the course of their investigation Mel and Steve find the real killer and a love that defies death.
Legend gave him many names, but the wide halls of his mountain retreat no longer echoed with countless worshipers. He could have ruled the world had his ambition not died with the passage of time. The endless whispers were from the cold winds and the few praying priests. He didn’t care that he couldn’t remember his real name or birthplace.
For an eon he’d regretted the loss of softer emotions. Love had been the first feeling to die, along with the woman who had insisted he would never harm her. He couldn’t recall her features just the merry tinkle of her laughter and the bright smile she had greeted him with every morning. He licked his lips. She’d tasted sweet.
Fierce need flared in his gut and he sniffed the air. Outside his chamber a single acolyte in long brown robes waited to escort him. His mouth curved with a mirthless smile. The silent servants had ignited the flickering wall torches. Shadows jumped and shivered in the drafty halls like nervous virgins.